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Tomoka Fine and Rare, was founded by Jass Patel 10 years ago with a small shop in St Albans, joined by Co-Director Shane Cody shortly after. In that time we have won numerous awards including Independent Spirits retailer of the year 2018 at the IWSC, spirits retailer at the Lux awards 2018, finalists at the Drinks Retailing awards 2021.
Since then we have expanded with our new flagship store in the infamous Royal Exchange in the City of London. Although it's been less than seven months since we opened the new shop we have already been finalists at the Drinks Business awards 2022 for "Independent Retailer".
Tomoka Fine and Rare has a passion for all spirits, we believe in educating our audience and take them on a journey with every product we sell. We work really hard to source new brands that we can bring to our customers which have great flavour and unique stories, created by amazing people.
As a small business we feel its essential to bring equally small brands to our shops, this dedication to our ethos means we can set ourselves apart from our competition.
With the opening of our new shop we have moved up into luxury retail with high end spirits and with that comes the move into investment and collectable whiskies. As a business we have access to bottles and casks for anyone looking to diversify their investment portfolio.
Our commitment to sustainability is a very important part of business. We seek to work with brands and businesses that promoting sustainability and prioritising carbon efficiency in their processes.